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From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand
From Bricks to Clicks 5 Steps to Creating a Durable Online Brand
Author: Serge Timacheff, Douglas E. Rand
Industry experts agree that one of the biggest issues facing brick-and-mortar companies in the New Economy is the need to transfer offline brand credibility onto the Internet. Yet, as Walmart and many other brick-and-mortar brands have discovered, extending their brand out into the unfamiliar reaches of cyberspace is a tricky business, at best, ...  more »
ISBN-13: 9780071371896
ISBN-10: 0071371893
Publication Date: 6/27/2001
Pages: 303
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Publisher: McGraw-Hill Companies
Book Type: Hardcover
Members Wishing: 0
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