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Applications in Basic Marketing, 2001-2002: Clippings from the Popular Business Press
Applications in Basic Marketing 20012002 Clippings from the Popular Business Press
Author: E. Jerome McCarthy, William D. Perreault
This reader is revised annually and is packaged with every copy of the book for free. It contains articles and readings from popular sources like; Business Week, Wall Street Journal, and Forbes. The articles are sorted by chapter and coordinate with the organization of the text.
ISBN-13: 9780075610335
ISBN-10: 0075610337
Publication Date: 6/29/2001
Pages: 246
Edition: 12th
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Publisher: McGraw-Hill Companies
Book Type: Paperback
Members Wishing: 0
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