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Cases in International Marketing
Cases in International Marketing
Author:
For senior/graduate-level courses. This volume offers a collection of cases that are multinational in scope, describe actual situations, and illustrate a broad array of timely, complex issues faced by global marketers as they take their products and services into new nations and cultures.
Author:
For senior/graduate-level courses. This volume offers a collection of cases that are multinational in scope, describe actual situations, and illustrate a broad array of timely, complex issues faced by global marketers as they take their products and services into new nations and cultures.
ISBN-13: 9780131188600
ISBN-10: 0131188607
Publication Date: 4/3/1986
Pages: 400
Edition: 2nd
Rating: ?
ISBN-10: 0131188607
Publication Date: 4/3/1986
Pages: 400
Edition: 2nd
Rating: ?
0 stars, based on 0 rating
Genres:
