
I'm going to answer the front cover teaser; the common factor between pornography, gift giving, juicy burgers, and Ferraris according to Gad Saad is Darwinian Theory. The book hinges on your agreement with Darwinian Theory and the belief that evolution deserves credit for our current state as humans. This book is a Trojan horse for Darwin and evolution. I thought I was going to get an interesting read about marketing strategies but it is focused on preaching Darwinian Theory and evolution. This book offers me very little because he is basing his entire philosophy on a false belief (evolution), which would lead the entire book into inaccurate strategies and truth claims.