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Crossing the chasm
Crossing the chasm
Author: Geoffrey a. Moore
THE BIBLE FOR BRINGING CUTTING-EDGE PRODUCTS TO LARGER MARKETS-NOW REVISED AND UPDATED WITH NEW INSIGHTS INTO THE REALITIES OF HIGH- TECH MARKETING
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ISBN: 510976
Publication Date: 2014
Pages: 274
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Publisher: Harper collins
Book Type: Hardcover
Other Versions: Paperback
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About marketing in high-innovation or high-tech industries. Highly respected author with need-to-know to-market information and a little history on the disk drive / computer markets.


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