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Search - Cultivation Analysis: New Directions in Media Effects Research (SAGE Focus Editions)

Cultivation Analysis: New Directions in Media Effects Research (SAGE Focus Editions)
Cultivation Analysis New Directions in Media Effects Research - SAGE Focus Editions
Author: Nancy Signorielli, Michael J Moran
As a broad-based research agenda with a challenging set of theoretical and methodological procedures, cultivation analysis, initiated by George Gerbner, stands out as one of the dominant and most promising contemporary approaches to the study of mass communication.Cultivation analysis is an active, ongoing and influential research tradition, de...  more »
ISBN-13: 9780803932951
ISBN-10: 0803932952
Publication Date: 12/1/1989
Pages: 272
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Publisher: Sage Publications, Inc
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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