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DIFFUSION OF INNOVATIONS, 4TH ED.
DIFFUSION OF INNOVATIONS 4TH ED
Author: Everett M. Rogers
Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers...  more »
ISBN-13: 9780028740744
ISBN-10: 0028740742
Publication Date: 2/1/1995
Pages: 519
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Publisher: Free Press
Book Type: Hardcover
Other Versions: Paperback
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