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Emancipating the Professions: Marketing Opportunities from De-Regulation
Emancipating the Professions Marketing Opportunities from DeRegulation
Author: Aubrey Wilson
Deregulation has had a profound effect on professional services. This account of the deregulation process explains how to restructure marketing approaches in order to exploit new freedoms. It also looks to the future, targeting areas where further deregulation will occur shortly. These include possibilities for professional firms to incorporate ...  more »
ISBN-13: 9780471944379
ISBN-10: 0471944378
Pages: 400
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Publisher: John Wiley & Sons
Book Type: Paperback
Members Wishing: 0
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