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Essentials of Contemporary Advertising
Essentials of Contemporary Advertising
Author: William F. Arens, David Schaefer, Michael F. Weigold
Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors? goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student?s "real life." This ap...  more »
ISBN-13: 9780073380971
ISBN-10: 0073380970
Publication Date: 4/16/2008
Pages: 592
Edition: 2
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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