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Essentials of Marketing
Essentials of Marketing
Author: William D. Perreault Jr., Joseph P. Cannon Assistant Professor, E. Jerome McCarthy
Essentials of Marketing pioneered an innovative structure?using the "Four Ps" framework first introduced by Jerome McCarthy-with a managerial approach. The 16th edition continues to build both the logic of the Four Ps and its strategy planning approach to support new developments in the field. Essentials of Marketing prepares students for succes...  more »
ISBN-13: 9781260405323
ISBN-10: 126040532X
Publication Date: 1/24/2018
Pages: 768
Edition: 16
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Publisher: McGraw-Hill Education
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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