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The Evolutionary Bases of Consumption (Marketing and Consumer Psychology)
The Evolutionary Bases of Consumption - Marketing and Consumer Psychology
Author: Gad Saad
The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perc...  more »
ISBN-13: 9780805851496
ISBN-10: 0805851496
Publication Date: 2/5/2007
Pages: 360
Edition: 1
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Publisher: Lawrence Erlbaum
Book Type: Hardcover
Members Wishing: 0
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