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The Evolutionary Bases of Consumption (Marketing and Consumer Psychology Series)
The Evolutionary Bases of Consumption - Marketing and Consumer Psychology Series
Author: Gad Saad
The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and percep...  more »
ISBN-13: 9780805851502
ISBN-10: 080585150X
Publication Date: 1/23/2007
Pages: 360
Edition: 1
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Publisher: Lawrence Erlbaum
Book Type: Paperback
Members Wishing: 1
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