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A Functional Approach to Marketing Research
A Functional Approach to Marketing Research
Author: David Smith, Jeffrey Kennedy
A Functional Approach to Marketing Research is intended for business owners, decision makers and managers who want to conduct marketing research but believe it is cost prohibitive. The book demonstrates how to get the appropriate information in a cost effective manner. The fundamental theme suggests that undertaking a specific and applied market...  more »
ISBN-13: 9780982843413
ISBN-10: 0982843410
Publication Date: 8/17/2012
Pages: 152
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Publisher: North American Business Press
Book Type: Hardcover
Members Wishing: 0
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