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Global Marketing for the Digital Age: Globalize Your Business With Digital and Online Technology
Global Marketing for the Digital Age Globalize Your Business With Digital and Online Technology
Author: Bill Bishop
Packed with innovative ideas, entertaining examples, and unique research, this landmark book shows how to develop a global marketing program that uses digital technology to its fullest potential.
ISBN-13: 9780844222547
ISBN-10: 0844222542
Pages: 272
Edition: illustrated edition
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Publisher: Ntc Business Books
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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