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How March Became Madness: How the NCAA Tournament Became the Greatest Sporting Event in America
How March Became Madness How the NCAA Tournament Became the Greatest Sporting Event in America Author:Eddie Einhorn, and Ron Rapoport The March to Madness is the fascinating account of how the telecast between Houston and UCLA laid the foundation for what became one of the greatest sporting events in America. It's an account told through the voices of a who's who of great players, coaches, and announcers.