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International Franchising in Emerging Markets: Central and Eastern Europe and Latin America
International Franchising in Emerging Markets Central and Eastern Europe and Latin America
Author: Dianne H.B. Welsh and Ilan Alon, Editors
International franchising has assumed an increasingly important role for franchisors seeking to expand their businesses. The saturation of domestic markets, the rise of international communication and trade, the relaxation of trade barriers, and the globalization of business in general have all encouraged franchisors to cross national borders to...  more »
ISBN-13: 9780808006367
ISBN-10: 0808006363
Publication Date: 3/30/2005
Pages: 318
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Publisher: CCH, Inc.
Book Type: Paperback
Members Wishing: 0
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