Written in a narrative style, rather than a scholarly style, the personalities, business processes, and mileu of Levi Strauss & Co. are laid out well. The book ends in the early years of Levi becoming a worldwide brand. A special strength is that Mr. Cray not only had carte blanche to examine the firm's archives and frank discussions with top management, he was in time to speak with a few people who recalled the years immediately after the death of Levi Strauss himself in 1902. Mrs. Nancy Arndt Finken, great-granddaughter of Jacob Davis who added the rivets, offered special testimony.

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