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All Marketers Are Liars: The Underground Classic that Explains How Marketing Really Works - and Why Authenticity is the Best Marketing of All
All Marketers Are Liars The Underground Classic that Explains How Marketing Really Works - and Why Authenticity is the Best Marketing of All
Author: Seth Godin
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that $125 sneakers make our feet feel better ? and look cooler ? than a $25 brand. And believing it makes it true. As Seth Godin explains, great marketers don?t talk about features or even benefits. ...  more »
Audio Books swap for two (2) credits.
ISBN-13: 9781480561311
ISBN-10: 1480561312
Publication Date: 9/24/2013
Edition: MP3 Una
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Publisher: Brilliance Audio on MP3-CD
Book Type: MP3 CD
Other Versions: Paperback
Members Wishing: 0
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