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All Marketers Are Liars: The Underground Classic that Explains How Marketing Really Works - and Why Authenticity is the Best Marketing of All
All Marketers Are Liars The Underground Classic that Explains How Marketing Really Works - and Why Authenticity is the Best Marketing of All Author:Seth Godin All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that $125 sneakers make our feet feel better ? and look cooler ? than a $25 brand. And believing it makes it true. As Seth Godin explains, great marketers don?t talk about features or even benefits. ... more »Instead, they tell a story ? a story we want to believe, whether it?s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. That?s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. All marketers are storytellers. Only the losers are liars.« less
Audio Books swap for two (2) credits.
ISBN-13: 9781480561311 ISBN-10: 1480561312 Publication Date: 9/24/2013 Edition:MP3 Una Rating: