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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
All Marketers Are Liars The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Author: Seth Godin
Seth Godin?s three essential questions for every marketer: — “What?s your story?? — “Will the people who need to hear this story believe it?? — “Is it true?? —   All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superio...  more »
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ISBN-13: 9781591845331
ISBN-10: 1591845335
Publication Date: 4/24/2012
Pages: 240
Edition: Reprint
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Publisher: Portfolio Trade
Book Type: Paperback
Other Versions: Audio CD
Members Wishing: 3
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