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Search - Marketing by Agreement: Instructor's Manual: A Cross-cultural Approach to Business Negotiations

Marketing by Agreement: Instructor's Manual: A Cross-cultural Approach to Business Negotiations
Marketing by Agreement Instructor's Manual A Cross-cultural Approach to Business Negotiations
Author: Ian McCall, etc., J.B. McCall, M.B. Warrington
This book conceptualises the implementation of marketing and purchasing strategies and plans in terms of the agreements which companies make. It looks, in a cross-cultural setting, at the interorganisational negotiations which are crucial to marketing and purchasing operations and this negotiation theme is developed via models showing the intera...  more »
ISBN-13: 9780951540107
ISBN-10: 0951540106
Publication Date: 12/1/1989
Pages: 140
Edition: 2nd Revised edition
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Publisher: J.B.McCall
Book Type: Spiral-bound
Members Wishing: 0
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