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Marketing Management
Marketing Management
Author:
Taking a practical approach that incorporates lots of examples, this work deals with recent developments in the field of marketing, including: retail development, especially in the informal sector and spaza-type stores; franchise opportunities; international marketing opportunities; innovation in product development, packaging and advertising; o... more »
Author:
Taking a practical approach that incorporates lots of examples, this work deals with recent developments in the field of marketing, including: retail development, especially in the informal sector and spaza-type stores; franchise opportunities; international marketing opportunities; innovation in product development, packaging and advertising; o... more »
ISBN-13: 9780702134432
ISBN-10: 0702134430
Publication Date: 3/15/1996
Pages: 694
Edition: 3rd edition
Rating: ?
ISBN-10: 0702134430
Publication Date: 3/15/1996
Pages: 694
Edition: 3rd edition
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Management & Leadership >> Management
- Business & Money >> Marketing & Sales >> Marketing >> General
