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Marketing to the New Natural Consumer: Consumer Trends Forming the Wellness Category
Marketing to the New Natural Consumer Consumer Trends Forming the Wellness Category Author:David Wright, Harvey Hartman Marketing to the New Natural Consumer: Understanding Trends in Wellness written by Harvey Hartman, President and Founder of The Hartman Group, with David Wright, The Hartman Group's Director of Corporate Development, is a comprehensive look at the evolving natural products marketplace, including a history of the natural and organic i... more »ndustry, an analysis of who the "new natural consumer" is, an exploration of America's changing culture and lifestyle, and marketing implications for building natural brands in the wellness category.« less