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Marketing Plan Handbook (5th Edition)
Marketing Plan Handbook - 5th Edition
Author: Marian Burk Wood
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
ISBN-13: 9780133078350
ISBN-10: 0133078353
Publication Date: 12/31/2012
Pages: 224
Edition: 5
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Publisher: Prentice Hall
Book Type: Paperback
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