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Search - Marketing Research: Within a Changing Information Environment w/Data Disk Pkg

Marketing Research: Within a Changing Information Environment w/Data Disk Pkg
Marketing Research Within a Changing Information Environment w/Data Disk Pkg
Author: Joseph Hair Jr., Robert P Bush, David J. Ortinau, David Ortinau
The direction of Marketing Research, 2e heads towards a more application-oriented approach, wonderfully enhanced by the creation of a custom website that will enable students to complete their marketing research project with our online support. In addition to this distinction, the focus of the new edition takes an application-oriented approach, ...  more »
ISBN-13: 9780072538397
ISBN-10: 0072538392
Publication Date: 4/19/2002
Pages: 704
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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