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Marketing Strategy: A Decision-Focused Approach
Marketing Strategy A DecisionFocused Approach
Author: Orville C Walker, Harper W Boyd Jr., John Mullins, Jean-Claude Larreche, Harper Boyd Jr., John Mullins, Jean-Claude Larreche
Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy ...  more »
ISBN-13: 9780072553932
ISBN-10: 0072553936
Publication Date: 4/4/2002
Pages: 384
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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