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Search - Morality and the Market: Consumer Pressure from Corporate Accountability (Consumer Research and Policy Series)

Morality and the Market: Consumer Pressure from Corporate Accountability (Consumer Research and Policy Series)
Morality and the Market Consumer Pressure from Corporate Accountability - Consumer Research and Policy Series
Author: N. Craig Smith
Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? The current debate about business ethics and the role of business in society has focused attention on corporate moral and commercial obligations. As a consequence, consumer sovereignty, and its use to determine et...  more »
ISBN-13: 9780415058216
ISBN-10: 041505821X
Pages: 400
Edition: 1st, First Edition
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Publisher: Routledge
Book Type: Paperback
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