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The Myth of Market Share: Why Market Share Is the Fool's Gold of Business (Crown Business Briefings)
The Myth of Market Share Why Market Share Is the Fool's Gold of Business - Crown Business Briefings
Author: Richard Miniter
Richard Miniter skewers the sacred cow of market share and debunks the conventional wisdom that corporate profits rise as you grab more territory in the marketplace. — Market share is the fool?s gold of modern business. In reality, companies that maximize market share end up minimizing profits, while their smarter rivals earn higher returns. Thre...  more »
ISBN-13: 9780609609880
ISBN-10: 0609609882
Publication Date: 10/29/2002
Pages: 192
Edition: 1
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Publisher: Crown Business
Book Type: Hardcover
Members Wishing: 0
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