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New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions
New Product Development An Empirical Approach to Study of the Effects of Innovation Strategy Organization Learning and Market Conditions
Author: Sameer Kumar, Promma Phrommathed
This is an authored book based upon a survey of a large number of companies on the role of organization learning and innovation strategy in successful new product development. The audience for these insights is any practitioner working with corporations in new product development as well as advanced undergrad and graduate student taking courses ...  more »
ISBN-13: 9780387232713
ISBN-10: 0387232710
Publication Date: 1/27/2005
Pages: 200
Edition: 1
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Publisher: Springer
Book Type: Hardcover
Members Wishing: 0
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