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Packaging Research in Food Product Design and Development
Packaging Research in Food Product Design and Development
Author: Howard R. Moskowitz PhD, Michele Reisner, John Benedict Lawlor, Rosires Deliza
Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Develop...  more » uniquely combines consumer liking, segmentation and ?how to? business methodology with a detailed treatment of the different facets of concept research.
ISBN-13: 9780813812229
ISBN-10: 0813812224
Publication Date: 9/15/2009
Pages: 280
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Publisher: Wiley-Blackwell
Book Type: Hardcover
Members Wishing: 0
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