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Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Professional Services Marketing How the Best Firms Build Premier Brands Thriving Lead Generation Engines and Cultures of Business Development Success
Author: Mike Schultz, John Doerr
Praise for Professional Services Marketing "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading." — —David Maister, author of Managing the Professional Service Firm "Professional Services Marketing will certai...  more »
ISBN-13: 9780470438992
ISBN-10: 0470438991
Publication Date: 7/27/2009
Pages: 352
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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