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Promoting and Marketing Events: Theory and Practice
Promoting and Marketing Events Theory and Practice
Author: Nigel Jackson
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundame...  more »
ISBN-13: 9780415667326
ISBN-10: 0415667321
Publication Date: 5/3/2013
Pages: 280
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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