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Promoting and Marketing Events: Theory and Practice
Promoting and Marketing Events Theory and Practice
Author: Nigel Jackson
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To effectively promote an event, it is essential to understand marketing, but also to recognise that it is not just consumers who are the only audience, and that other publics who may not necessarily attend can have a fundamen...  more »
ISBN-13: 9780415667333
ISBN-10: 041566733X
Publication Date: 5/2/2013
Pages: 256
Edition: 1
Rating:
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Publisher: Routledge
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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