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Selling the Invisible: A Field Guide to Modern Marketing
Selling the Invisible A Field Guide to Modern Marketing
Author: Harry Beckwith
ISBN-13: 9780446930031
ISBN-10: 0446930032
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0 stars, based on 0 rating
Publisher: Oxmoor House
Book Type: Hardcover
Other Versions: Paperback, Audio Cassette, Audio CD
Members Wishing: 0
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 reviewed Selling the Invisible: A Field Guide to Modern Marketing on + 17 more book reviews
Excellent book for anyone in the insurance industry, or ANY market where your "product" isn't tangible. The tips in here are priceless!
reviewed Selling the Invisible: A Field Guide to Modern Marketing on + 18 more book reviews
Great book for anyone selling a service. Beckwith delivers great ideas and thoughts.



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