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Search - Selling: Personal Force in Marketing

Selling: Personal Force in Marketing
Selling Personal Force in Marketing
Author: William J.E. Crissy, etc.
Based on comprehensive research, this informative book covers the theory and practice of personal selling. It presents a conceptually oriented treatment of the dynamics of selling and buying which assumes that selling in the firm can only be understood as an integral part of the total marketing effort. The various dimensions of sales positions a...  more »
ISBN-13: 9780471637660
ISBN-10: 0471637661
Publication Date: 4/27/1988
Pages: 524
Edition: Revised
Rating:
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Publisher: John Wiley and Sons (WIE)
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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