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South African Marketing Cases for Decision Makers
South African Marketing Cases for Decision Makers
Author: Leyland F. Pitt, etc., Derek Bromfield, Deon Nel
In this edition, the authors have added cases which are of particular relevance, given the changing political climate in South Africa. The cases of Llilangeni and the Olympics are of significance, as they both involve international marketing. Also added are cases written for examination purposes - Progress Computers, Pasta Bella and Pharmco - a ...  more »
ISBN-13: 9780702131837
ISBN-10: 0702131830
Publication Date: 10/31/1995
Pages: 417
Edition: 2nd edition
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Publisher: Juta Academic
Book Type: Paperback
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