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Strategic Marketing Analysis, 1st edition
Strategic Marketing Analysis 1st edition
Author: Alexander Chernev
Written by one of the top professors at Northwestern University's renowned Kellogg School of Management, this book is a concise guide to the theory of strategic marketing analysis. Succinct and insightful, this book appeals to a diverse audience. For business students, the strategic marketing theory outlined in this book is an essential tool for...  more »
ISBN-13: 9780976306153
ISBN-10: 0976306158
Publication Date: 8/1/2006
Pages: 220
Edition: 1st
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Publisher: Brightstar Media, Inc.
Book Type: Paperback
Members Wishing: 0
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