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Strategic Marketing Problems: Cases and Comments (12th Edition)
Strategic Marketing Problems Cases and Comments - 12th Edition
Author: Roger Kerin, Robert Peterson
Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned. — Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making ...  more »
ISBN-13: 9780136107064
ISBN-10: 0136107060
Publication Date: 8/14/2009
Pages: 744
Edition: 12
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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