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Waiting for Your Cat to Bark? : Persuading Customers When They Ignore Marketing
Waiting for Your Cat to Bark Persuading Customers When They Ignore Marketing
Author: Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing offers Persuasion Architecture, a proven Pers...  more »
ISBN-13: 9780785218975
ISBN-10: 0785218971
Publication Date: 6/13/2006
Pages: 240
Edition: Book & CD
Rating:
  • Currently 2.8/5 Stars.
 10

2.8 stars, based on 10 ratings
Publisher: Nelson Business
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Member | Amazon | Write a Review

Top Member Book Reviews

reviewed Waiting for Your Cat to Bark? : Persuading Customers When They Ignore Marketing on
Helpful Score: 3
This book is full of garbage stories that don't have anything to do with customers or business. It's amazing it was even published. I have heard the authors other book Call to Action is good but after reading part way through this I don't think I'll be getting that one either.
Read All 1 Book Reviews of "Waiting for Your Cat to Bark Persuading Customers When They Ignore Marketing"


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