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Youtility: Why Smart Marketing Is about Help Not Hype
Youtility Why Smart Marketing Is about Help Not Hype
Author: Jay Baer
The case for being useful to customers first and foremost, before trying to sell anything —   — Utility: n. The state of being useful or beneficial. —   — Youtility: n. A revolutionary marketing strategy for the era of information overload that creates devoted customers by providing something – being genuinely and inherently useful. —   — Since the fi...  more »
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ISBN-13: 9781591846666
ISBN-10: 1591846668
Publication Date: 6/27/2013
Pages: 176
Rating:
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Publisher: Portfolio Hardcover
Book Type: Hardcover
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